Mark Figliulo
FOUNDER & CREATIVE CHAIR
Mark has advised some of the world’s most successful brands for over 30 years. His vision for a new type of data-driven creative agency coupled with experience gained as the creative lead of agencies like TBWA, Y&R and Leo Burnett has led to the resounding success that is FIG, Storytellers for the Information Age.
Mark has been named in Ad Age’s Top Ten and has been nominated for an Emmy four times. He has won over 30 Lions and every other award, in every color and in every category.
Mark is the founder of StoryData™, FIG’s proprietary data platform that harnesses various forms of machine learning and AI to deconstruct the storytelling opportunities in any category to drive salience.
Judith Carr-Rodriguez
Judith is a digital native, passionate about helping brands transform for today’s data-driven and technology-enabled world. Previously President of LBi, she led the agency’s growth from boutique agency into the world’s largest independent digital agency.
As CEO of FIG, Judith has commercial and operational responsibility for the agency and all its disciplines. She spends the majority of her time with clients and ensuring FIG scales in line with the agency’s ambition.
Judith was named to AdAge’s Leading Women 2022 – a list of the most influential people in marketing today, and to The List 2023, the top people shaping our industry. She plays an active role at The 4As, driving change through creativity and inclusive leadership.
FOUNDER & CEO
Richard Tan
PARTNER & CFO
A Fellow Chartered Accountant (CPA equivalent), Richard is experienced in all aspects of finance, including the sale of performance marketing company Big Mouth Media to LBi. In NYC, he oversaw the acquisition and merger of MRY as well as the transition into the Publicis Groupe. Richard excels in creating mutually beneficial working relationships with FIG’s clients and suppliers, ensuring that we can seamlessly and expertly deliver our work in line with our agency values of truth, talent and team.
Amber Higgins
PARTNER & CSO
Amber is a seasoned strategy leader, and is the quiet and immensely powerful force behind some of the most famous and successful brand launches, brand turnarounds and creative work in the last 25 years. She is a forward-thinking and fearless problem solver with a passion for tackling challenges and a deep interest in the trajectories of companies, and is well known for her strategic insights and creative solutions.
Amber possesses a range of talents that set her apart. As a skilled storyteller, she masterfully weaves narratives that resonate. Her research and data literacy provide a solid foundation for her insights, while her ability to navigate ambiguity makes her a proficient translator of complex concepts. Her strategic acumen, coupled with her creative sensibilities, ensures that she can think both analytically and creatively, making her a valuable asset to any team.
Before joining FIG, Amber was the Head of Brand Strategy at Accenture Song, after serving 3 years platform-side at Meta as Head of Brand Strategy & Operations. Prior to Meta, she spent 10 years at Wieden + Kennedy as Global Group Strategy Director where she led brands as varied as AirBnB, Verizon, Chobani, Samsung, Chrysler, AB Inbev. The formative years of her career were spent at other leading creative agencies.
